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Database Hygiene
There are many tasks in the work environment that require your attention. We routinely prioritize our daily tasks and tackle the most important ones first. Often times, database maintenance gets placed...
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Planning for Profit!
Direct mail is a very effective and cost efficient way of advertising your company. While the printing and presentation of the mailer is important, proper planning helps ensures a high response, so...
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Data Cleaning Tools
Since a lot of direct mail includes your house mailing lists, we thought we would discuss the “data toolbox”. Most of your contacts are developed over the years from prospecting, prior customers,...
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Undeliverable As Addressed (UAA) Mail
The US Postal Service recently released their latest study on Undeliverable As Addressed (UAA) mail. Based on FY2010, 4.11%of the mail doesn’t get delivered, totaling 6.9 billion pieces of mail with...
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Maintaining Your Data
Many of our clients maintain their own client or prospect lists. It is not a stretch of the imagination to say that these databases are the lifeblood of these businesses and that proper maintenance of...
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